Rainbow, backed by UK-based development finance institution CDC Group plc, established its first 50-bed pediatric specialty hospital in 1999 in Hyderabad. It is a leading multi-specialty pediatric and obstetrics and gynecology hospital chain in India, operating 14 hospitals and three clinics in six cities, with a total bed capacity of 1,500 beds. Its core specialties are pediatrics, which includes newborn and pediatric intensive care, pediatric multi-specialty services, pediatric quaternary care (including multi organ transplants); and obstetrics and gynecology, which includes normal and complex obstetric care, multidisciplinary fetal care, perinatal genetic and fertility care.
It follows a doctor engagement model thus ensuring the availability of most of the specialities available at the firm’s hospital 24/7. In 2021, the firm had 602 full-time doctors and 1,686 part time/visiting doctors. A number of hired doctors in neonatal, pediatric intensive care, pediatric sub specialties, obstetrics and gynaecology are trained or possess qualifications from the United Kingdom, United States, Canada and Australia, which provides the firm with a competitive advantage. The newly hired doctors enter a retainership contract of initial two to three year periods, which provides them with stability and making it a desirable workplace.
The firm plans to increase the scale of its reach to patients through a robust digital ecosystem. The pandemic period, FY 2020-2021, driven in part by the movement restrictions arising out of the COVID-19 pandemic, they conducted over 125,000 outpatient video consultations through video consultation platform including in locations where it does not have a physical presence (within India and abroad).