Pine Labs is a top Indian merchant commerce company offering point-of-sale (POS) solutions, payment processing, and financing for merchants. Established in 1998 with its headquarters in Noida, India, Pine Labs enables small, medium, and large businesses to pay and get paid through digital payment technologies and value-added services.

Main Products/Services:
Smart POS Devices – Accept multiple types of payments such as credit/debit cards, UPI, mobile wallets, and EMIs.
Buy Now Pay Later (BNPL) – Provides point of sale instant EMI solutions on consumer products.
Merchant Financing – Provides short-term working capital financing to merchants in association with financial institutions.
Loyalty and Gift Solutions – Allows brands to offer loyalty initiatives, electronic gift cards, and promotional campaigns.
E-commerce and Online Payment Tools – Provides APIs and payment gateway services to enable digital stores and apps.

As on Jun 30, 2025, the company had 988,304 merchants , 716 consumer brands and enterprises, and 177 financial institutions. It has processed payments for leading consumer brands like Amazon Pay, LG Electronics, Flipkart Internet Private Limited and Redington. In the financial institutions segment, its major customer base consists of HDFC Bank, Axis Bank and ICICI Bank.
Pine Labs has grown from a card-based payment solution company to a full-fledged fintech platform, leading the charge for India's transition to a cashless, digitally empowered retail economy.