Policybazaar, their flagship platform, in 2008 to respond to Consumers’ need for more awareness, choice, and transparency and create a consumer-pull-based, provider-neutral model for insurance distribution.

In 2014, they launched Paisabazaar with the goal to transform how Indians access personal credit by accentuating ease, convenience, and transparency in selecting a variety of personal loans and credit cards.

According to Frost & Sullivan, in Fiscal 2020, Policybazaar was India’s largest digital insurance marketplace with a 93.4% market share based on the number of policies sold. Furthermore, in Fiscal 2020, 65.3% of all digital insurance sales in India by volume was transacted through Policybazaar.

Their Policybazaar and Paisabazaar platform offerings address the large and highly underpenetrated online insurance and lending markets. They have an asset-light capital strategy and do not underwrite any insurance or retain any credit risk on their books. Policybazaar is registered with and regulated by IRDAI as a direct (life and general) insurance broker.

They have built India’s largest online platform for insurance and lending products leveraging the power of technology, data, and innovation, according to Frost & Sullivan.

They provide convenient access to insurance, credit, and other financial products and aim to create awareness amongst Indian households about the financial impact of death, disease, and damage. Through their consumer-centric approach, they seek to enable online research-based purchases of insurance and lending products and increase transparency, which enables consumers to make informed choices.