Niva Bupa Health Insurance Company Limited is a joint venture company established in 2008 between the Bupa Group and Fettle Tone LLP. Niva Bupa is a unique entity in India's health insurance market. The company is providing a robust health ecosystem beyond insurance, with comprehensive access to health services across friendly mobile applications and websites.

The Company offers custom retail products for individuals and families as well as group insurance options to employers and employees. As of March 2024, Niva Bupa had insured 14.73 million active lives across 22 states and four union territories in India.With a mind-boggling CAGR of 41.27% in GWP, FY 2022- FY 2024 has made Niva Bupa the new-age preferred name for retail health insurance. There is a very robust and strong telemarketing team of 410 working for the company. State-of-the-art machine learning, real-time CRM, and product recommendation tools guide customer engagement for the same. Niva Bupa also relies on a highly capable 126-member tech team with continuous development of digital assets that create richer experiences in the lives of customers as well as simplify their health management.