Indigo Paints is the fastest growing amongst the top five paint companies in India. We are the fifth largest company in the Indian decorative paint industry in terms of its revenue from operations for Fiscal 2020.

It has achieved this position in a highly competitive Indian decorative paint industry on the back of its multi-pronged approach. This includes introducing differentiated products to create a distinct market in the paint industry, building brand equity for its primary consumer brand of “Indigo”, creating an extensive distribution network across 27 states and seven union territories as of September 30, 2020, and installing tinting machines across its network of dealers. To create demand for its differentiated products, it initially tapped into Tier 3, Tier 4 Cities, and Rural Areas, where brand penetration is easier and dealers have greater ability to influence customer purchase decisions . Indigo Paints subsequently leveraged this network to engage with dealers in Tier 1 and Tier 2 Cities and Metros as well. The company engaged Mr. Mahendra Singh Dhoni, a sportsperson with pan-India appeal, as its brand ambassador, to enhance its brand image amongst end customers.