Honasa Consumer Limited,(HCL) is a company that caters to the demands of millennial consumers through novel products, developed propositions, direct-to-consumer marketing, and e-commerce fulfillment. The company was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The ecosystem that HCL is creating will help both the general public and consumers. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.