Established in 2007, HDB Financial Services Limited is a non-banking financial company with a retail focus. The lending products of the company are distributed through the three business segments: Enterprise Lending, Asset Finance and Consumer Finance.

The company also provide business process outsourcing (BPO) services like back-office support services, collection and sales support services to our Promoter as well as fee-based products like distribution of insurance products mainly to the lending customers.

HDB Financial Services Limited's phygital distribution strategy, through multiple omni-channel channels, leverages a big branch network, internal tele-calling teams and a number of external distribution networks and channel partners.

As of September 30, 2024, the Company operated a pan-India network of 1,772 branches spread across 1,162 towns in 31 States and Union Territories, with more than 80% of the branches situated outside India's 20 largest cities.

The branch company network is supplemented by the outside distribution channel collaborations with more than 80 brands and original equipment manufacturers (OEMs) and outside distribution networks with more than 140,000 dealers and retailer touchpoints as of September 30, 2024.